Twitter: @journtoolbox | @mediashiftorg | @redlineproject
Handle business affairs for Silicon Valley startup site that covers the crossroads of technology and media. Handle marketing materials, business plans and assist with events and other needs.
SPJ Google News Lab Trainer
Through a partnership program with the Society of Professional Journalists, I teach Google News Lab tools to professional journalists and college students in newsrooms and at conferences. Tools include: Google Fusion Tables, MyMaps, Google Earth, Street View, Translate, Google Trends, Reverse Image lookup, Google Public Data Explorer and more. Also teach data scraping, finding public records and mobile reporting tools as part of day-long session. | Resources
Arizona State University
Walter Cronkite School of Journalism
Director of Digital Production and Professor of Practice, January 2016-May 2016
Faculty member who taught a daily, full-time lab that produced stories, data visualizations and updated the Cronkite News website. Cronkite News is the news division of Arizona PBS. Worked with my students and co-workers to redesign Cronkite News as a responsive website. Serving as SPJ ASU co-adviser and have spoken to several journalism conferences.
College of Communication
Instructor and SPJ DePaul Adviser, 2009-2015
Faculty member who taught Reporting for Converged Newsrooms, Online Journalism I, Online Journalism II, Mobile Journalism, News Editing, Multi-platform News Editing, News Now and Intro to Journalism at the College of Communication Loop campus. Founded the award-winning website, The Red Line Project, and SPJ/ONA DePaul student chapter.
The Journalist’s Toolbox
Founder and editor, May 2001-Present
Built and edit media research site for the Society of Professional Journalists. Site features more than 25,000 resources and more than 120 pages, fully searchable and indexed. Sold the site to the American Press Institute in February 2003 and re-sold SPJ in 2008. Still serve as site’s update editor on a part-time/evening basis. Site was added to the Library of Congress’s 9/11 Terrorism Research section in 2004.
Account Group Supervisor, May 2007-February 2008
Supervise a team of 10 staff members on the Florida Department of Citrus account. Oversee marketing, PR and online projects for the client. Responsible for planning, client communications and industry trend-watching.
Bailey Lauerman Marketing Communications
Director of Sports Marketing, PR Account Executive Nov. 2002-May 2007
Founded and launched sports marketing group within marketing communications firm of 85 based in Lincoln, Neb. Responsible for recruiting and managing several key clients, including the Bowl Championship Series (marketing, PR and crisis communications), Big 12 Conference (communications research, branding and public relations), Omaha Sports Commission (2008 U.S. Olympic Team Trials for Swimming) and ConAgra Foods NASCAR Racing (interactive, creative advertising). Non-sports clients included GE Transportation Systems, Valmont Industries, Nebraska Public Power District, University of Nebraska-Lincoln and Upstream Brewing Company.
Director of Public Relations, March 2001-Oct. 2002
Developed media strategy, crisis management plans, develop newsletters, trade publication content and media relations campaigns for TierOne Bank, Madonna Rehabilitation Hospital, Nebraska Heart Institute, BIOCOR Animal Health, Hogemeyer Hybrids Seed Company.
WashingtonPost.com and AOL
Summer 2000-March 2001
Worked long- and short-term contracts as a writing, editing, Internet editor and copy editor. Ran 2000 Olympics copy desk for AOL; worked on national news desk and sports desk at WashingtonPost.com.
Lecturer, Medill School of Journalism, Fall 1998 – Fall 2000; Adjunct, 1997-1998
As a full-time faculty member, taught two Newswriting and New Media courses per quarter and advising students in Teaching Media program. Developed graduate-level course “Sociology and Economy of Sports” from scratch. Taught Newswriting, ethics, Web journalism and sports reporting in Medill’s five-week summer high school “Cherubs” program (1997-2000).
Sports Editor, Internet edition, Dec. 1995 – June 1997
Oversaw a staff of five reporters and editors that built Tribune’s innovative Web sports section from scratch (launched site March 14, 1996). Worked closely with print edition editors to share and build content. Oversaw Web edition coverage of Bulls’ 1996 NBA championship and Summer Olympics. Worked as a staff writer backing up coverage on Cubs, Bears, White Sox and the NCAA basketball tournament.
Los Angeles Times
June 1989-Dec. 1995
As the Los Angeles Rams backup beat writer (1993 and 1994 seasons) handled free agency, game advances, coverage of all home and road games, the team’s move to St. Louis. Also covered sports business and trends, assisted with Anaheim Angels coverage, covered the 1991 U.S. Olympic Festival and worked on the Orange County copy desk during the 1992 Summer Olympics.
Northwestern University (MSJ)
Graduated Kappa Tau Alpha and with distinction with master’s degree in media management from the Medill School of Journalism, September 1995. Conducted market research of online services for The Times newspapers of Northwest Indiana. Also had business strategy classes at Northwestern’s Kellogg Graduate School of Business Management. GPA 4.0.
University of Nebraska-Lincoln (BJ)
Bachelor’s degree in news-editorial journalism with minors in English, history, political science and geography. Graduated May 1989.
Writing, Editing and Web Production – Write and edit news and feature stories for web, print and cross-platform media.
Software – Adobe Creative Suite (Photoshop, Dreamweaver), Final Cut Pro, Adobe Premiere Pro, SoundSlides, GarageBand, Audacity, InDesign. Basic HTML and XML code, mobile reporting tools and apps, Google News Lab training tools. CMS: Surreal CMS, Movable Type, WordPress.
Management Skills – Oversaw creative and PR teams on integrated marketing communications projects. Work directly with clients to develop strategy, tactics and measurement. Manage large web projects (production, planning and budget).
AWARDS AND HONORS
The Red Line Project: Numerous national, regional and local awards.
SPJ David Eshelman outstanding campus adviser award.
SPJ DePaul: National Campus Chapter of the Year and Region 5 Campus Chapter of the Year (2011). DePaul University Outstanding Campus Organization (2011). DePaul Outstanding Student Executive Board (2012) and Outstanding Loop Campus Program (Freedom of Information Forum). DePaul Campus Faculty Adviser of the Year (SPJ DePaul, 2012)
SPJ National Volunteer of the Month (October 2011)
Web Marketing Association (2005)
National awards for the Omaha Sports Commission and ConAgra Foods NASCAR sites.
PRSA and AMA Regional Awards (2002-2007)
PR and marketing teams won more than 40 first-place awards, including 15 best campaign awards, at PRSA Nebraska, Omaha AMA and Lincoln AMA awards shows. Winning clients included the Bowl Championship Series, U.S. Olympic Swimming Trials, NCAA Women’s Volleyball Championships, Banquet 400 NASCAR race, ConAgra Foods (NASCAR) Racing, FedEx Orange Bowl and the Omaha Sports Commission.
Midlands Business Journal “40 under 40” (2005)
Lincoln (Neb.) Northeast High School Distinguished Alumni Hall of Fame (2001)
Harrington Memorial Award (1995)
Highest academic honor from Northwestern’s Medill School of Journalism.